Preliminary course
Vorkurs
Audit and first fixes.
€1,944 a month
Over a 3-month term; €2,160 rolling
- German market search audit
- German keyword map
- Fixes to public pages
- Monthly written report
Fees in euros
German SEO pricing, taught in three stages
Our German SEO pricing follows the Bauhaus way of learning a craft: a preliminary course, then the workshop, then mastery. Each stage adds more of the German market to the work, is a fixed monthly fee in euros that drops on longer terms, and starts with a free market audit.
Workshop · most chosen
Werkstatt
SEO and localisation together.
€3,264 a month
Over a 6-month term; €4,080 rolling
- Everything in Vorkurs
- Localisation of key pages
- Checkout and legal wording check
- Monthly review call
Master
Meister
The full German programme.
€4,986 a month
Over a 12-month term; €6,648 rolling
- Everything in Werkstatt
- German content production
- Berlin local search
- Quarterly strategy review
Monthly euro fees; VAT is added on top where it applies.
Compared
Evergreen Media, a German SEO agency, estimates that comprehensive SEO from a good firm costs about €1,000 to €8,000 a month in 2026, and that agency consultants in the German-speaking region charge €150 to €300 an hour.
All three stages fall inside that monthly range: Vorkurs and Werkstatt in its lower half, and Meister just past the midpoint. What each covers is described on Germany SEO, localisation, German content and Berlin SEO.
A month on each course
| Course | Usual monthly work |
|---|---|
| Vorkurs | Audit fixes for one German site: legal basics, checkout wording, closed user group boundaries, a few key pages and a written report |
| Werkstatt | Everything in Vorkurs, plus German categories, product pages and Ratgeber content from German research, and Berlin local work where relevant |
| Meister | Everything in Werkstatt for larger sites or German, Austrian and Swiss versions, with quarterly planning |
Month one carries the audit findings and the first fixes, and is invoiced at the usual course fee.
Choosing a course
Vorkurs suits sites whose German foundations need setting right before anything else. Werkstatt suits sites ready to build German content that ranks. Meister suits brands with several German-speaking markets or a large catalogue. The free audit usually points to one course, and where Vorkurs will do, that is our advice. Many brands start there for a fixed term and move on to Werkstatt once the foundations hold.
Fees, VAT and notice
Course fees are invoiced monthly in euros, at the quoted rate, with VAT added where EU rules require, and invoices are due fourteen days after issue. A fixed term of three, six or twelve months comes with a lower monthly fee. After a fixed term, and on rolling terms, either side may end the engagement with thirty days' notice in text form, as the terms set out.
Translation and legal review
German writing is part of every course. Legal review is not: the Impressum, terms, privacy notice and withdrawal notice should be checked by a German lawyer, and we work alongside yours and supply the German page context they need. Large translation volumes beyond a course's scope are quoted separately and in writing before any work begins.
Changing course
Moving up to a larger course can begin with the next invoice, which suits brands adding Austria or Switzerland mid-year. Moving down normally waits until a fixed term runs out. Everything the workshop produces for you, from keyword maps to German page briefs, is yours to keep, whether or not you stay with us.
Busy and quiet months
German retail peaks around Valentinstag, Black Friday and Weihnachten, and Berlin venues around CSD and Folsom Europe. Heavier German writing is planned for the weeks before those peaks, and quieter months are used for fixes, research and testing. The course fee stays the same throughout the year.
Outside every course
- Promised German rankings or sales
- Help around age verification or the closed user group
- Legal advice; we work alongside your lawyer
- Escort or sexual-services clients
Questions
How do these compare with German agencies?
Evergreen Media, a German SEO agency, puts comprehensive SEO from a good firm at roughly €1,000 to €8,000 a month in 2026, with agency consultants in the German-speaking region charging €150 to €300 an hour.
Why the Bauhaus names?
The Bauhaus taught in stages: a preliminary course, workshop training, then mastery. Our plans grow the same way.
Is VAT included?
No. VAT is charged on top where EU rules require it.
Is German writing included?
In Werkstatt and Meister, yes, for the pages agreed in your quote. Larger content volumes are quoted separately.
German market search audit
Find out how German searchers see your site
Tell us what you sell and whether you already serve Germany. We check how your pages rank in German, which terms German buyers actually use, and what German youth protection rules mean for your pages, and reply with a plan for the German site. It costs nothing and commits you to nothing.
Request a market audit